Our second workshop in the UX Basics series, we will be exploring UX strategy, including content strategy and site and page goals.
User Experience Strategy
What is your user's experience?
What are they trying to do and what is getting in their way?
Ways to understand our users
Helps us know our users and keep them in mind as we design. We want to make it easier for them to reach their goals
Create a user persona
- This is a fake person that represents real user groups (for instance, prospective students)
Photo, name, role, age, loves, dislikes, their goals, special considerations
How do personas help us?
Design for their goals
Design for any special considerations?
Craft the right tone (for example, if you gearing toward incoming freshman you can adjust tone for that audience)
A small amount of research can go a long way. For instance, going through a couple days of customer request feedback can provide a lot of pay-off.
- User feedback
- User testing
Developing a content strategy
- Know your users
- Structure your design to support user goals
- Document in a style guide
- Create content that is relevant to your users
Page/Section Goals Worksheet
A tool to help define and structure the information around audiences and associated tasks.
We need a webpage for our event!
We have: Image and copy (event details)
We need to do:
- understand our users and determine what the main message that we are trying convey
- determine what are your user's goals (what is it? is it relevant? when is it? where is it? register for event)
What are your goals?
- Get people to register
What is the most important information?
How does one deal with competing audiences? At the very least, via stakeholder involvement, a primary audience needs to be chosen.
Task Analysis and Prioritization
Task analysis happens after personas.
Analytics can help determine what is really happening on the site. This can be cross-referenced with task priorities.
Heatmaps as analytics can be really helpful for determining user needs and goals.